Great businesses often start with a problem hiding in plain sight.

While working in e-commerce and logistics, UNSW Business School alumni Rob Hango-Zada and William On noticed how complicated the shipping process had become for retailers.

Juggling multiple courier services, tracking systems and fulfilment processes, is a challenge for businesses trying to scale.

They believed there had to be a better way. 

Online shopping has raised the bar for delivery. People expect it to be fast, affordable, and easy to track. When it’s not, it’s noticeable. Rob and William decided that they could figure out a way to make this process simpler.

Their idea became Shippit, a global platform that connects retailers with a courier network, helping businesses simplify shipping, offering faster and more flexible delivery options, with better visibility from checkout to doorstep. 

What started as a clear gap in the market has grown into a platform supporting retailers across Australia and internationally.

Many successful ventures start exactly this way, by noticing a gap and building a solution. 

Rob and William’s founding story is a reminder that many successful ventures don’t begin with a breakthrough idea, but with an understanding of a “common problem”, and an interest in solving it.

You don’t need to reinvent everything; you just need to recognise what isn’t working and have the drive to build something better. 

That’s exactly what the Peter Farrell Cup is designed to help UNSW students do.

If you’re constantly spotting opportunities in the market, the Peter Farrell Cup is your chance to take that idea further. The peter Farrell Cup is UNSW's flagship student startup competition, open to all current UNSW students.  

You don't need a startup background. You need a problem worth solving and the curiosity to explore. 

Peter Farrell Cup applications close 31 May 2026