Applications open 19th September 2026

Applications close Late September 2026

Shortlist announced Early October 2026

Winner announced Mid-October 2026

Filing commences Within four (4) eeks of winner notification

Prize redeemable until Six (6) months from winner notification

Open to all students currently enrolled at UNSW Sydney (undergraduate or postgraduate) at the time of submission.

• The startup concept must be the entrant's own, not an existing commercial entity that has already raised external capital.

• Only one entry per brand.

• Only one entry per student.

The winning startup receives a complete Australian trade mark application package, provided by Baxter IP at no cost, including:

• Professional pre-filing search: A full trade mark availability search identifying potential conflicts and advising on risk.

• Two trade mark applications for any of your brand name (word mark), logo or slogan - both filed by Baxter IP attorneys on your behalf.

• Up to three classes per application: each application covers up to three Nice Classification classes, giving your brand broad and meaningful protection across your relevant goods and services.

• All IP Australia filing fees covered: Baxter IP will pay all government filing fees on your behalf

Your entry must include all of the following:

1. Your brand name and/or logo

2. Your startup concept or business overview

3. Identify what the brand will be used for (e.g. is a business, product or service brand - what is the product or service the brand will be used on?)

The winning startup receives a complete Australian trade mark application package, provided by

Baxter IP at no cost, including:

• Professional pre-filing search: A full trade mark availability search identifying potential

conflicts and advising on risk.

• Two trade mark applications for any of your brand name (word mark), logo or slogan - both

filed by Baxter IP attorneys on your behalf.

• Up to three classes per application: each application covers up to three Nice

Classification classes, giving your brand broad and meaningful protection across your

relevant goods and services.

• All IP Australia filing fees covered: Baxter IP will pay all government filing fees on your behalf

This prize package does not include responses to any examination objections that may be raised by IP Australia, opposition proceedings, or international trade mark filings.

Should the winning entry encounter a registrability issue during examination, Baxter IP will discuss options, additional services may be available at standard rates.

The prize must be redeemed within six (6) months of the winner being notified.

It is non-transferable and cannot be exchanged for cash.

The winning startup retains full ownership of both trade mark applications and any resulting registrations.

Baxter IP claims no intellectual property rights in the winning brand, logo, or startup concept.

By entering, you confirm that:

1. The submitted brand name and/or logo is your own original work.

2. You have not reproduced any existing brand, image, or design in which a third party holds intellectual property rights.

3. The brand name does not, to the best of your knowledge, conflict with any existing registered trade mark.

4. You consent to Baxter IP using your entry, including your name, UNSW enrolment status, and startup concept, for promotional purposes on Baxter IP's website, social media, and marketing materials. Shortlisted and winning entries may be published, and you will be credited as the creator.

5. If shortlisted or selected as winner, you agree to participate in a brief interview or provide a quote for Baxter IP's promotional materials if requested.

A note on confidentiality:

Baxter IP will not disclose the details of your startup concept to third parties. Only the brand name, logo and/or slogan of the winner will be shared publicly

Entrants are invited to submit a brand, either a word mark (your brand name), a logo, or both, that is the most clever according to three clear criteria.

Important: we are not judging full get-up, packaging, website design, or marketing collateral at this stage. We are assessing only the core brand identity itself, the name and/or mark you will trade as.

The quality of the underlying idea matters more than production value.

All applications and UNSW Founders programs are subject to the UNSW Founders terms and conditions.