Peter Farrell Cup (PFC) Mentor Hub

Welcome, and thank you for being part of the Peter Farrell Cup mentor community.

The Peter Farrell Cup is often the very first step for student founders, the program is designed to build the foundational tools for them to become a start up founder, even if the idea they have right now isn’t the right one. As a Mentor, your guidance will help shape their confidence, mindset and continue to mould them into future entrepreneurs.

This page brings together the key information, forms and guidelines you’ll need before and during your mentoring for the Peter Farrell Cup Program, your one stop shop.

  • Before mentoring begins, all mentors are required to complete the Mentor Registration Form and to review and accept the UNSW Founders Mentor Terms & Conditions . These ensure we have a shared understanding of expectations and protect both you and the founders.

    What you need to do

    1. Complete and submit the Mentor Registration / Agreement Form.

    2. Review the Mentor Terms & Conditions.

    3. Email the signed Ts&Cs back to the UNSW Founders Team Member who is onboarding you. 

  • The Peter Farrell Cup (PFC) is UNSW’s early-stage entrepreneurship program for students taking their first step into startups and innovation.

    PFC isn’t about having a perfect idea, it’s about building the foundation to take any idea further.

    Across the program, students learn how to test ideas, refine their thinking, understand customer problems, and pitch with impact. Many participants are exploring entrepreneurship for the first time, often with very early-stage ideas that may evolve, pivot, or even stop after the program, and that’s completely okay.

    The goal of PFC is to help students build the confidence, skills, and mindset needed to become future founders.

    Whether this idea becomes their venture or the next one does, students leave the program knowing how to take ideas further, and mentors play a huge role in helping them get there.

  • If you’re interested in supporting the Peter Farrell Cup this year, you will need to opt-in.

    We invite all the opt-in mentors first year year.

    Mentors who opt-in will receive access to student elevator pitches and be invited to select the team(s) they’d like to mentor.

    Opt-In via the form here

  • PFC mentoring is intentionally flexible and mentor-led.

    Unlike some later-stage startup programs where mentor matching is highly structured, PFC gives mentors the opportunity to:

    • choose the teams they want to support

    • engage in a way that suits their schedule and mentoring style

    • support students at a foundational stage of entrepreneurship

    Mentors are encouraged to meet with their teams for a minimum of 1 hour each week, once they’ve been email introduced by the Program Manager.

    The overall goal for PFC Mentors is helping students take meaningful and logical steps towards launching a startup.

  • We want mentors to feel connected to what students are actively learning throughout the program.

    You can access PFC Learning Content Here

    This gives you access to:

    • weekly learning content

    • workshop themes

    So you have context into:

    • what stage teams are currently at

    • what terminology or frameworks they’ve been introduced to

    • where students may need extra guidance or encouragement

    We also actively welcome mentor feedback.

    Please email pfc@unsw.edu.au with any content feedback

    The Peter Farrell Cup continues to evolve every term, and mentor insight plays an important role in helping us improve the experience for students.

    If you have suggestions, resources, or ideas for improving learning content, we’d love to hear them.

    Our goal is to make PFC the best possible entry-point into entrepreneurship for UNSW students.

  • If you’re based in Sydney, we’d love for you to join us at PFC Mentor Night held @ Hub Wynyard.

    This is a great opportunity to:

    • meet your mentees in person

    • connect with other mentors

    • engage with the UNSW founder community

    For mentors outside Sydney or unable to attend, don’t worry! You’ll already have been introduced to your team via email.

  • One of the highlights of the Peter Farrell Cup is Finals Night, where the finals Top 10 teams pitch live.

    We’d love for mentors to come along and support the students who make it through to finals.

    Finals Night is:

    • a chance to see the incredible calibre of UNSW student founders

    • an opportunity to celebrate student progress and growth

    • a fantastic UNSW founder ecosystem event

    You’ll also have the chance to:

    • reconnect with fellow mentors

    • meet entrepreneurs and industry supporters

    • network with the broader UNSW startup community

    • enjoy food and drinks with us

    Whether your team makes finals or not, we’d love to have you there.
    Register here!

  • “It has been a privilege to be part of PFC for the last 10 years, thanks so much for having me. Looking forward to the next 10!” - Dr Soumi Paul MUkhopadhyay

    “Love giving back to this initiative” - Niklas Olsson

    “PFC is always top on my list of must-haves for the year” - Densearn Seo 

    “I just wanted to say thank you again for the honour of the PFC mentor award and the privilege of being part of the Peter Farrell cup” - Robert Georges